論文欣賞 2016-11-04T13:32:16+00:00

The New Media and the Society

Introduction to New Media Lev Manovich, who wrote The Language of New Media, described the new media from two different perspectives. According to the popular press, they consist of the Internet, web sites, computer multimedia, computer games, CD-ROMs, DVD and virtual reality (Manovich 19). Furthermore, according to Manovich, “texts distributed on a computer [...] are considered to be new media, whereas texts distributed on paper are not [and] si [...]

Strategic Design and Implementation- Southwest Airlines Case Study 

Being the smartest and highly responsive lawyer, quite humble and highly skilled in disputes resolution, the Southwest CEO Herb Kelleher clearly knew what was needed to move the young airline player forward. He need to overcome stiff competition by establishing clear vision for the company strong culture based on clients interests and dynamic strategies that kept the competitors bewildered by the magnitude of business war wedged through strategic [...]

Sample of Literature Review

Communication Although there are a number of writers in the area of communication within groups, many focus at a strategic view of an organisational level. There seems to be agreement on the types of communication, (for example, Tukianen 2001, Varey and White 2000, Kelly 2000 and Gröf 2001) but from differing views. Tukianen (2001) creates a model to plan and develop communication in organisations, but does not take into account non-verbal aspect [...]

Using Larger Cash Incentives to Reduce Non-Response

Among Hard to Reach Targeted Demographic Subgroups: Do the Denomination and Number of Bills Make a Difference? Abstract This paper describes three major experimental tests that Company X   undertook in 2001 through 2003 to investigate the effects of cash incentives on cooperation rates to the TV Ratings Diary Survey among low cooperating demographic subgroups, specifically, Black, Spanish-speaking, and under age 35 Age of Head households.  The fi [...]

Dealing with a Tsunami in Southampton

It was a warm September morning when the call came into the office saying a tsunami had struck in Southampton and there was major damage there. The disaster management team had to respond so Fred (the team leader) contacted the other team members Barney (deputy leader), Bambi (very shy but knows what she is doing), Lara (first ‘real’ experience), Gilroy (old hand), Alaa (knows it all and trying to make his mark) and Martyn (wants to be the team l [...]

Variations in Health Insurance Coverage by Age

Introduction The importance of age as a disparity domain is tied to its universal marker as a component of one’s identity. For anyone who seeks to understand one way by which people are different from each other, it is easy to outline segments of a population based on age. In addition, there is an accepted consensus in various academic and clinical realms (e.g. medical epidemiology, health sciences, and sociology) that functions of age are influe [...]